GRAPHIC DESIGNER

Specializing in UI and Web Design

TRAILBLAZING NEW IDEAS

In 6 years I have reached thousands of people with websites, magazines, and catalogs by finding the path less traveled and utilizing it.

HOW DID I GET HERE?

Each person has their own story. The thing with these stories is that they usually convey the spark that we in marketing are always searching for. Design, my wife, the outdoors, hockey, hiking, my jeep, and adventure…. these are what produce my spark. From a young age I fell in love with the outdoors. It began in Cub Scouts and I attained the rank of Eagle Scout in March 2006. I then headed to California State University, Fullerton and after my first class I knew that design is where my passion is. I finished college with my Bachelor of Fine Arts in Graphic Design.

CREATIVITY AT ITS FINEST

I began working at American Dawn as a Junior Graphic Designer while I was still attending CSUF. After my first year I was promoted to Senior Graphic Designer and took on a leadership role in the department. Since then I have stepped up to Creative Manager and have been running the Design Studio for the past 5 years. The largest endeavor has been to help ADI evolve from old school print based marketing into the digital age. My project and personnel management were the core to accomplishing this goal as a team. While working at ADI I have generated 1000’s of new leads through our newly designed eCommerce website, registered multiple trademarks, propagated new customers through our magazine advertising campaign spanning 15 ads, introduced a modern feel with a refresh to company branding, supported the sales force with a new line of 6 catalogs to show our core product offering, completed 100’s of projects through delegating to internal and external contractors, and the maintaining and updating of a photo library for over 3000 products. Through this ADI has soared to become a titan in our industry.

MY Resume

VALUBLE ASSETS I UTILIZE

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Complete Brand Identity along with Mobile Design of an Eccommerce Store

SELLING THE STORY


Beginning with a color palette that brough together warm colors and cooler blues and greys we hit the perfect mark that caters to multiple Customer groups. 

TR Jewelry is all about being a part of something. The logo mark makes use of multiple shapes, coming together in a harmonious pattern. Check out different logo concepts below. 

BRINGING PRINT TO LIFE

To be a successful jewelry business one thing you have to do is make sure your Customers feel special. Make them feel that they are getting a treatment that no one else is getting. 

With the right collateral set you can do just that. I focused on the letter format primarily. With each purchase TR will send a personalized letter to the Customer thanking them for their purchase and letting them know of future promotions. When each order is fulfilled it has a business card and a lifestyle photograph print showcasing the jewelry they purchased in a set. This way they may see it and become a return Customer for the rest. 

STRUCTURE BEFORE COLOR

Before adding colors I had to establish the general layout. In this I established how we wanted to showcase certain items to the Customer. The general flow we focused on was a message to bring a personal feel with the viewer and then began to go into the product once we had their attention. 

From here I figured out a way to show off the product in a way that would fit the general mood and style of the logo. Clean, crisp design with splashes of color fit perfectly as this is also how TR Jewelry is fashioned. 

FINAL UI/UX SHOWCASE

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PRODUCTS

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Beginning with Logo Design and finishing with UI Design

BEGINNING WITH GREAT BRANDING

High Peak Camping started out as a simple online camping store idea with a friend. For the logo we wanted to not only showcase the name, but wanted to have an icon that showcases the heart of HPC. The reversed mountains do just that, and also could be interpreted to be a mountain with a lake reflecting its likeness below. 

The branding color palette is a play on outdoor blues, a mixture of lighter blues from the sky as well as darker blues from the depths of a lake in the Sierra Nevada's. I ended up bringing in a hint of green as it is an outdoor gear company, but not enough that it begins to look like all the other gear companies out there.  

KNOWLEDGE IS KEY

While I was working on the layout and design concepts there was one main focus that HPC wanted to achieve, giving its Customers knowledge. When thier Customers are reading about the next best hike they are going to need the right gear to get them through it. 

With that in mind we focused on having HPC highlight information over product. As people decide on the different trips they will buy the appropriate gear. Camping / hiking itself is all about the experience, the map has a certain trail that most follow, but for some you want to be a little adventurous.  

ITS THE LITTLE THINGS

Figuring out how to tie together a design is always my favorite part. Once you have a brand, color guidelines, information, and images you then get to piece it all together. Using different tools that fit the identity is key and what really makes HPC stand above. 

Icons have always been a way to guide Customers by image rather than by text. For HPC that was no different, we used common images from the camping experienct to help bring Customers to their gear. 

FINAL UI/UX SHOWCASE

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LANDING

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COLLECTION

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PRODUCT

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MENU

LOGO WORK

Complete Brand Identity along with Mobile Design of an Eccommerce Store

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DEXPLORE

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REVOLVE INTERACTIVE

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DEXEL CREATIVE

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SAN GIOVANNI LINENS

Jason Paguio for Chula Vista City Council

JASON PAGUIO

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SUNRAY BANANAS

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ARCHES NATIONAL PARK

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BUNGALOW BEACH