Creator of Digital Adventures
In 7 years I have reached thousands of people with websites, magazines, and catalogs by finding the path less traveled and utilizing it.
Each person has their own story. The thing with these stories is that they usually convey the spark that we in marketing are always searching for. Design, my wife, the outdoors, hockey, hiking, my jeep, and adventure…. these are what produce my spark. From a young age I fell in love with the outdoors. It began in Cub Scouts and I attained the rank of Eagle Scout in March 2006. I then headed to California State University, Fullerton and after my first class I knew that design is where my passion is. I finished college with my Bachelor of Fine Arts in Graphic Design.
Complete Brand Identity along with Mobile Design of an Ecommerce Store
Beginning with a color palette that brough together warm colors and cooler blues and greys we hit the perfect mark that caters to multiple Customer groups.
TR Jewelry is all about being a part of something. The logo mark makes use of multiple shapes, coming together in a harmonious pattern. Check out different logo concepts below.
To be a successful jewelry business one thing you have to do is make sure your Customers feel special. Make them feel that they are getting a treatment that no one else is getting.
With the right collateral set you can do just that. I focused on the letter format primarily. With each purchase TR will send a personalized letter to the Customer thanking them for their purchase and letting them know of future promotions. When each order is fulfilled it has a business card and a lifestyle photograph print showcasing the jewelry they purchased in a set. This way they may see it and become a return Customer for the rest.
Before adding colors I had to establish the general layout. In this I established how we wanted to showcase certain items to the Customer. The general flow we focused on was a message to bring a personal feel with the viewer and then began to go into the product once we had their attention.
From here I figured out a way to show off the product in a way that would fit the general mood and style of the logo. Clean, crisp design with splashes of color fit perfectly as this is also how TR Jewelry is fashioned.
Beginning with Logo Design and finishing with UI Design
High Peak Camping started out as a simple online camping store idea with a friend. For the logo we wanted to not only showcase the name, but wanted to have an icon that showcases the heart of HPC. The reversed mountains do just that, and also could be interpreted to be a mountain with a lake reflecting its likeness below.
The branding color palette is a play on outdoor blues, a mixture of lighter blues from the sky as well as darker blues from the depths of a lake in the Sierra Nevada's. I ended up bringing in a hint of green as it is an outdoor gear company, but not enough that it begins to look like all the other gear companies out there.
While I was working on the layout and design concepts there was one main focus that HPC wanted to achieve, giving its Customers knowledge. When thier Customers are reading about the next best hike they are going to need the right gear to get them through it.
With that in mind we focused on having HPC highlight information over product. As people decide on the different trips they will buy the appropriate gear. Camping / hiking itself is all about the experience, the map has a certain trail that most follow, but for some you want to be a little adventurous.
Figuring out how to tie together a design is always my favorite part. Once you have a brand, color guidelines, information, and images you then get to piece it all together. Using different tools that fit the identity is key and what really makes HPC stand above.
Icons have always been a way to guide Customers by image rather than by text. For HPC that was no different, we used common images from the camping experienct to help bring Customers to their gear.
Updated brand identity along with a website overhaul
Any designer knows the importance of color. When bringing life to the website of a paving company this is no exeception. If we wanted to reflect the product the site would be filled with greys and blacks, but that would not be enough. We needed a way to welcome people as well so we brought in a cooling blue. Blues with cool grays fit right in to make the site more visually appealing. It brings the level of cohesion all designers aim for.
There was one thing with the branding I had to keep in mind. I had to keep their original logo while moving forward.
We went through many different design directions on how we should showcase the information. Do we start with the capabilities? Do we begin with a contact form? It was evaluated and established that we would get right into what it is that Southwestern Paving does, asphault.
So beginning with the Capabilites we decided to give the page an edgy feel with diagonal page breaks. This mixed with the color scheme gives the company a young and edgy look, but with the Capabilites first you know they are experienced!
Reputation is key in any business. One way to showcase reputation is to give examples of previous clients. Now what if you were to put that right next to a way for the potential client to contact you? This could mean the difference between a casual website visitor and a potential lead. So with that I make it easy for the closer.
Another thing I took into account was at any time we want the potential clients to be able to reach out. There is an email button stuck to the bottom of the page, no matter where you are, but it is not obnoxious like most are now a days. It fits the flow of the site and lets you know "We are here".
Starting with simple sketches and ending with brand defining logos
Collection of various ads created to showcase product
© 2018 Ben Dekker - Fullerton, CA
UI / Graphic Designer